While it has been a very good thing for you to submit free press releases to help yourself and perhaps your clients gain recognition in the online space, there is another way that is having much more of an impact on audiences these days. What is that thing, you ask? It is a video news release. Before you start to feel nervous about the idea of having to go on camera and read from a podium, read on. You gain lots of different benefits in going this way.
For instance, with a video news release you have the very rare chance to verbalize whatever announcement you have to anyone who clicks on your link. You can write the release just as you would, but you can spice it up with some cool visuals and with you or anyone who is photogenic and who has a good voice speaking to the camera about this news. This is happening with lots of different marketing needs, including in the social media realm.
With a video news release, you also are captivating your audience in a completely different way. No longer do users need to read the press release you have submitted. Even if you decide to also submit a free press release with your video news release, it is up to your audience to decide whether to read it or watch it. In giving them two options, you are branching yourself and your clients out further into capitalizing on the online advancements that have occurred online, making you look better in the process.
With a video news release, you additionally are following the lead of today’s need to know society, which would rather hear and watch videos and learn from them than read press releases. Of course, some still enjoy grabbing these releases and using them or posting them to their own online sites, but the younger generations today are more about the video aspects of things. They use video to distribute their thoughts on everything, including things that are personal and ones that are professional. So you essentially are responding to today’s culture by using a video news release.
You can supplement a regular release with a video news release pretty easily. Just post both on the sites that allow for it. This gives audiences two unique ways to understand what you are trying to get across. And it makes you look savvier about disseminating information too.