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The Internet Has Increased the Reach and Power of News Releases

News release services

Press releases include contact information and a short bit about an event or piece of news for the meida, which allows journalists to easily comment and report about businesses. In the past, companies had to submit news releases and hope some press took the bait, but nowadays, the Internet has allowed companies to have direct access to their audiences. However, this doesn’t mean that the press is dead and the middle man has been entirely cut out. After companies submit news releases, journalists still read them and ask for interviews or write articles on them. The difference is the connectivity, the efficiency and the medium.

In fact, an average journalist in America still reads about 10 press releases per day. Also, according to research, press releases are viewed an average of 275 times a week by oth